It's easy to see that scenario playing out. "It can be nothing but a good thing for us and the artist and their experience." Weniger definitely sees artists taking advantage of the two events being so close together."Where there's overlap is there are a lot of artists coming to Vegas for one or the other and now get to go check something out over there, do an appearance over there or we have artists that played over there that just want to come out, hang out, see the festival," he says.
We took a step back first and said, 'What's the potential to create a true win-win-win for this? What is the win in this for Life Is Beautiful and our customer? What is the win in this for iHeart? What is the win in this for our city?' And then extending that even further to the artist and the industry and everybody else we approach it with that set."
I think a lot of people, based maybe on human instinct, nature or the industry, looked at that as a negative. "Something had happened where there's always a fight on that weekend so when they moved to T-Mobile and they built that they had to move it to the same weekend as us. "I think originally iHeart was on a different weekend than Life Is Beautiful, it was the weekend before us," Life Is Beautiful CEO Justin Weniger says. "You really have everything."Īs big as the artist rosters for the two events are, maybe the most impressive thing is how the two music festivals, both of which sold out, co-exist so comfortably. "Vegas being the entertainment capital of the world it magnifies it a bit more when you have the biggest rock stars, pop stars, hip-hop stars, R&B stars, country stars," Life Is Beautiful's Head Of Music And Live Performances Craig Asher Nyman says.
that brings together that mix of radio-friendly pop stars and cutting-edge alternative acts into one location. Outside of Grammy weekend there is nothing in the U.S.
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